Vitalii Yermak

Editor-in-Chief & Managing Editor

Vitalii Yermak leads the editorial direction and day-to-day editorial operations of Industry Pulse.

About

Vitalii Yermak leads the editorial direction and day-to-day editorial operations of Industry Pulse. He oversees editorial standards, content selection, publication priorities, contributor relations, and the development of the publication's expert and analytical coverage. Yermak is a strategic communications and reputation management professional with more than two decades of experience in journalism, media, public relations, corporate communications, and reputation management. For nearly a decade, he held senior communications leadership positions at Metinvest, Ukraine's largest private industrial company and one of the largest industrial groups in Eastern Europe, where he served as Head of Media Relations and Public Relations and led key elements of the Group's PR and media-relations function. His responsibilities included national and international media relations, corporate reputation, crisis communications, strategic positioning, and major communications initiatives. Earlier in his career, Yermak worked as a journalist, producer, and editor for major national media organizations. He has also developed and launched communications and reputation-management initiatives and entrepreneurial projects that have worked with major international and national companies, including Danone. His professional work has included the development of new approaches to corporate transparency, reputation management, media communications, and the use of digital technologies in building trust between companies and their audiences. Yermak is a recognized expert in strategic communications, reputation management, media relations, and the evolving role of artificial intelligence in corporate reputation. His professional work, commentary, and research have been featured in media and professional publications, and he has participated as an expert and judge in professional communications initiatives.

Articles by Vitalii Yermak

Gaming

Gran Turismo 8: Release Date, Rumors, Features, and What Comes After GT7

When will Gran Turismo 8 come out? We examine GT8 rumors, GT7 sales and player data, PlayStation 6 speculation, GT Sophy AI, cars, tracks and the features most likely to define the next Gran Turismo.

By Vitalii Yermak · August 13, 2026

Marketing & PR

Google, Move Over: How ChatGPT Ads Are Kickstarting the Billion-Dollar Battle for Decision-Making

OpenAI has quietly fired a shot at the core of Big Tech's business model. Vitalii Yermak analyses how ChatGPT Ads monetise the consideration phase — and how CMOs should reallocate budgets.

By Vitalii Yermak · August 7, 2026

Marketing & PR

"Artificial Opinion": Vitalii Yermak on a New Reputation Management Model in the Age of AI

People increasingly learn about a company or an expert without opening a single article. Vitalii Yermak calls this effect "artificial opinion" and proposes a three-level operating model for reputation management.

By Vitalii Yermak · July 29, 2026

Business & Entrepreneurship

SkillHub by NEQSOL Academy Officially Launches as a Free Digital Learning Platform for Professional and Personal Development

SkillHub by NEQSOL Academy opens free access to professional and personal development content from CrossKnowledge, covering AI fluency, leadership, communication, business fundamentals and personal effectiveness.

By Vitalii Yermak · July 1, 2026

Marketing & PR

How to Build a Reputation Strategy in the Era of Artificial Intelligence: Vitalii Yermak's Experience

Every time a potential partner or investor asks ChatGPT or another LLM about you, the AI's answer will depend on how you implemented your reputation strategy. Vitalii Yermak on building reputation in the age of AI.

By Vitalii Yermak · June 30, 2026

Marketing & PR

Reputation Capital: Why Trust Is Becoming One of the Most Valuable Business Assets

For decades, corporate value was tied to factories and equipment. Today, an ever-larger share comes from intangibles — and reputation is becoming the framework that ties them together.

By Vitalii Yermak · May 30, 2026