Dibs Beauty Enters Complexion Category With Multi-Use Stick Launch at Ulta

By Kathryn Hopkins · WWD Beauty · 2026-07-30

WWD Beauty reports that Dibs Beauty is debuting its first complexion product, a dual-ended concealer and brightener tool named The Edit Stick. Rolling out to more than 1,300 Ulta Beauty locations, this $32 hybrid marks the brand's largest financial and promotional commitment sinc

WWD Beauty reports that Dibs Beauty is debuting its first complexion product, a dual-ended concealer and brightener tool named The Edit Stick. Rolling out to more than 1,300 Ulta Beauty locations, this $32 hybrid marks the brand's largest financial and promotional commitment sinc