Ulta Partners With Snif For Notewrks Launch To Capture Gen Zalpha Fragrance Collectors

By Lexy Lebsack · Glossy Beauty · 2026-07-30

According to Glossy Beauty, Ulta is targeting younger male consumers by introducing Notewrks, a masstige scent brand developed with Snif. The retailer is looking to capitalize on a growing subculture of teen boys who treat fragrance as a collectible hobby, mirroring previous tren

According to Glossy Beauty, Ulta is targeting younger male consumers by introducing Notewrks, a masstige scent brand developed with Snif. The retailer is looking to capitalize on a growing subculture of teen boys who treat fragrance as a collectible hobby, mirroring previous tren