Zendaya Joins Prada Beauty as Face of Paradoxe Fragrance Expansion

Cosmetics Business reports that Prada Beauty has secured Zendaya as the global ambassador for its flagship Paradoxe scent. The actor's debut coincides with the launch of Paradoxe Sweet Chemistry, a new fruity-floral flanker developed under the brand's L’Oréal licensing agreement.

Cosmetics Business reports that Prada Beauty has secured Zendaya as the global ambassador for its flagship Paradoxe scent. The actor's debut coincides with the launch of Paradoxe Sweet Chemistry, a new fruity-floral flanker developed under the brand's L’Oréal licensing agreement.