Estée Lauder Targets Younger Demographics With Hailee Steinfeld Glimmer Campaign

According to Cosmetics Business, Estée Lauder is launching a new amber floral fragrance named Glimmer to capture interest from younger shoppers. The legacy brand hired actress Hailee Steinfeld to lead the global marketing push, which includes a heavy multi-channel presence across

According to Cosmetics Business, Estée Lauder is launching a new amber floral fragrance named Glimmer to capture interest from younger shoppers. The legacy brand hired actress Hailee Steinfeld to lead the global marketing push, which includes a heavy multi-channel presence across