Marketing Teams Face New Synthetic Competition From AI Discovery Engines

By Stephanie Trovato · MarTech · 2026-07-22

Marketing Teams Face New Synthetic Competition From AI Discovery Engines

MarTech reports that the standard B2B buying journey is moving away from direct website visits as buyers increasingly turn to ChatGPT and Claude for vendor shortlists. This shift forces brands to compete against AI-generated summaries and community discussions rather than just ri

MarTech reports that the standard B2B buying journey is moving away from direct website visits as buyers increasingly turn to ChatGPT and Claude for vendor shortlists. This shift forces brands to compete against AI-generated summaries and community discussions rather than just ri