Marketing Departments Must Redesign Internal Systems to Achieve Gains From AI

By Benjamin De Castro · MarTech · 2026-07-24

Marketing Departments Must Redesign Internal Systems to Achieve Gains From AI

According to reporting from MarTech, the traditional campaign-focused marketing model is struggling to keep pace with the demands of automated workflows. Most leaders currently using generative AI as a standalone tool fail to see significant business improvements, suggesting a ne

According to reporting from MarTech, the traditional campaign-focused marketing model is struggling to keep pace with the demands of automated workflows. Most leaders currently using generative AI as a standalone tool fail to see significant business improvements, suggesting a ne