Marketing Agencies Pivot Toward AI Search Visibility as Client Demands Surge

By AgencyAnalytics · MarTech · 2026-07-24

Marketing Agencies Pivot Toward AI Search Visibility as Client Demands Surge

MarTech reports that helping brands appear in AI-generated answers has become the primary request for two-thirds of marketing firms. While traditional tracking tools fail to capture these interactions, new measurement frameworks are emerging to monitor how models like ChatGPT and

MarTech reports that helping brands appear in AI-generated answers has become the primary request for two-thirds of marketing firms. While traditional tracking tools fail to capture these interactions, new measurement frameworks are emerging to monitor how models like ChatGPT and