Digital Asset Management Evolves From Static Storage To Active Content Supply Chains

By ImageKit · MarTech · 2026-07-22

MarTech reporting suggests that the traditional role of Digital Asset Management is shifting as brands struggle to keep pace with a fivefold increase in content demand. While many organizations have successfully centralized their libraries, they now face an activation gap where m

MarTech reporting suggests that the traditional role of Digital Asset Management is shifting as brands struggle to keep pace with a fivefold increase in content demand. While many organizations have successfully centralized their libraries, they now face an activation gap where m