Marketers Lean on Bayesian Thinking to Fix Flawed Human Review

By Chris Robson · MarTech · 2026-07-27

MarTech assessments indicate that standard human-in-the-loop protocols often fail because reviewers mistake plausible AI output for factual accuracy. Large language models are designed to generate convincing sequences rather than verifiable truths, requiring a shift toward more r

MarTech assessments indicate that standard human-in-the-loop protocols often fail because reviewers mistake plausible AI output for factual accuracy. Large language models are designed to generate convincing sequences rather than verifiable truths, requiring a shift toward more r