BMW Challenges Automotive Tropes With Absurdist 法庭 Drama in the Middle East

By Imogen Watson · Adweek · 2026-07-27

According to Adweek, BMW and importer AGMC are moving away from traditional car commercials with a new creative campaign titled Get Even With Corners. The film noir inspired spot, developed by Serviceplan Middle East, portrays corners as legal defendants responsible for physical

According to Adweek, BMW and importer AGMC are moving away from traditional car commercials with a new creative campaign titled Get Even With Corners. The film noir inspired spot, developed by Serviceplan Middle East, portrays corners as legal defendants responsible for physical