Marketing Stacks Shift From Software Pieces to Composable Intelligence Units

By Frans Riemersma · MarTech · 2026-07-27

Marketing Stacks Shift From Software Pieces to Composable Intelligence Units

MarTech reports that the era of simply connecting disparate software applications is giving way to a new model of assembling agentic AI capabilities. While previous architectural shifts focused on swapping out tools like content management systems, organizations are now treating

MarTech reports that the era of simply connecting disparate software applications is giving way to a new model of assembling agentic AI capabilities. While previous architectural shifts focused on swapping out tools like content management systems, organizations are now treating