Cable News Networks Rebound as World Cup Fever Fades From Primetime

By mmwachiro · Adweek · 2026-07-27

Adweek reports that all three major cable news networks achieved significant growth in total viewers and the key 25-54 demographic during the week of July 13. This surge coincided with a lull in the FIFA World Cup schedule, allowing viewers to migrate back to traditional news pro

Adweek reports that all three major cable news networks achieved significant growth in total viewers and the key 25-54 demographic during the week of July 13. This surge coincided with a lull in the FIFA World Cup schedule, allowing viewers to migrate back to traditional news pro