Marketing Teams Sink Productivity Gains Back into AI Quality Control

By Constantine von Hoffman · MarTech · 2026-07-24

According to a report from MarTech, the efficiency promised by generative AI is being eroded by the manual labor required to fix its errors. An Optimizely study involving 2,000 marketers found that while adoption is widespread, the majority of staff now spend several hours per we

According to a report from MarTech, the efficiency promised by generative AI is being eroded by the manual labor required to fix its errors. An Optimizely study involving 2,000 marketers found that while adoption is widespread, the majority of staff now spend several hours per we