Marketing Teams Should Trade AI Buzzwords for Specific Capability Audits

By Greg Kihlstrom · MarTech · 2026-07-21

MarTech reporting suggests that the broad label of artificial intelligence has become a shield for vendors to avoid explaining their actual utility. Instead of buying into vague automation promises, brand leaders are encouraged to categorize tools into four distinct functional bu

MarTech reporting suggests that the broad label of artificial intelligence has become a shield for vendors to avoid explaining their actual utility. Instead of buying into vague automation promises, brand leaders are encouraged to categorize tools into four distinct functional bu