ChatGPT Category Dominance Remains Unclaimed for Most Brands

By Constantine von Hoffman · MarTech · 2026-07-23

According to a report from MarTech, a Semrush study found that only 15.2% of market categories have a definitive brand leader within ChatGPT responses. The investigation evaluated over 1,000 U.S. categories, revealing that even established companies frequently lose visibility whe

According to a report from MarTech, a Semrush study found that only 15.2% of market categories have a definitive brand leader within ChatGPT responses. The investigation evaluated over 1,000 U.S. categories, revealing that even established companies frequently lose visibility whe