Laura Mercier Pivots to Tastemaker Consultants to Reclaim Gen X Authority

By Emily Jensen · Glossy Beauty · 2026-07-29

According to Glossy Beauty, the Orveon-owned cosmetics brand is moving away from a traditional influencer model by forming a specialist collective to guide both product creation and marketing. This strategy shifts the focus toward micro-creators and industry veterans who resonate

According to Glossy Beauty, the Orveon-owned cosmetics brand is moving away from a traditional influencer model by forming a specialist collective to guide both product creation and marketing. This strategy shifts the focus toward micro-creators and industry veterans who resonate