Sephora Marbella Pilots AI Fragrance Discovery to Boost Retail Conversion

Cosmetics Business reports that iRomaScents has launched an automated activation at Sephora's Marbella flagship to streamline how shoppers select perfumes. By pairing an AI-guided questionnaire with a touch-free sampling station, the installation aims to eliminate the friction of

Cosmetics Business reports that iRomaScents has launched an automated activation at Sephora's Marbella flagship to streamline how shoppers select perfumes. By pairing an AI-guided questionnaire with a touch-free sampling station, the installation aims to eliminate the friction of