Rare Beauty Ends Six-Year Ambassador Hiatus by Converting Social Chatter into a Campaign

By Campaign US · Campaign US · 2026-07-22

According to reporting from Campaign US, Selena Gomez’s Rare Beauty has appointed actress Ella Bright as its first official brand ambassador since the company launched in 2018. The decision was triggered by viral social media discussions linking a specific scene in Bright’s lates

According to reporting from Campaign US, Selena Gomez’s Rare Beauty has appointed actress Ella Bright as its first official brand ambassador since the company launched in 2018. The decision was triggered by viral social media discussions linking a specific scene in Bright’s lates