Regeneron Procurement Lead Calls for Reduced Agency Friction

By Campaign US · Campaign US · 2026-07-21

According to reporting from Campaign US, pharmaceutical procurement departments are shifting their focus from simple cost-cutting to active relationship management. Sabrina Traskos at Regeneron is pushing for a trifecta between marketers, agencies, and procurement that prioritize

According to reporting from Campaign US, pharmaceutical procurement departments are shifting their focus from simple cost-cutting to active relationship management. Sabrina Traskos at Regeneron is pushing for a trifecta between marketers, agencies, and procurement that prioritize