Novo Nordisk Files Federal Lawsuit Challenging Eli Lilly Advertising Claims

By Campaign US · Campaign US · 2026-07-22

According to Campaign US, Novo Nordisk is suing Eli Lilly for allegedly using outdated clinical data to suggest its drugs outperformed Wegovy and Ozempic. The lawsuit claims that Lilly continues to air national commercials comparing its highest doses against lower, older doses of

According to Campaign US, Novo Nordisk is suing Eli Lilly for allegedly using outdated clinical data to suggest its drugs outperformed Wegovy and Ozempic. The lawsuit claims that Lilly continues to air national commercials comparing its highest doses against lower, older doses of