Michelob Ultra Closes Lionel Messi’s World Cup Chapter With Data Focused Tribute

By Campaign US · Campaign US · 2026-07-21

According to reporting from Campaign US, Michelob Ultra marked the end of Lionel Messi’s final World Cup campaign with a sixty-second spot titled Tab Closed. The creative, developed by Wieden+Kennedy New York, utilizes a bartender’s receipt to visualize the star’s career statisti

According to reporting from Campaign US, Michelob Ultra marked the end of Lionel Messi’s final World Cup campaign with a sixty-second spot titled Tab Closed. The creative, developed by Wieden+Kennedy New York, utilizes a bartender’s receipt to visualize the star’s career statisti