Meta Ad Costs Sink to Five Year Low as AI Prioritizes Creative Volume

By Campaign US · Campaign US · 2026-07-27

According to reporting from Campaign US, acquisition costs on Meta dropped 22% year over year in the second quarter, reaching their lowest point since 2021. Research from Nest Commerce suggests that while consumer demand has softened, brands are finding success by flooding platfo

According to reporting from Campaign US, acquisition costs on Meta dropped 22% year over year in the second quarter, reaching their lowest point since 2021. Research from Nest Commerce suggests that while consumer demand has softened, brands are finding success by flooding platfo