Kraft Heinz Secures Multi-Year Disney Alliance Starting With Subtle Easter Egg Campaign

By Campaign US · Campaign US · 2026-07-24

According to Campaign US, Kraft Heinz is kicking off a long-term strategic partnership with Disney by launching a media campaign that mirrors the studio's famous hidden on-screen references. The debut film by agency Rethink uses everyday kitchen items to recreate classic moments

According to Campaign US, Kraft Heinz is kicking off a long-term strategic partnership with Disney by launching a media campaign that mirrors the studio's famous hidden on-screen references. The debut film by agency Rethink uses everyday kitchen items to recreate classic moments