Autotrader Extends Kenan Thompson Partnership to Capture Younger Car Buyers
By Campaign US · Campaign US · 2026-07-21

According to Campaign US, Autotrader is launching its fifth campaign featuring SNL veteran Kenan Thompson to emphasize the simplicity of its digital purchasing platform. The marketplace is leaning into Thompson’s improvisational skills to reach Gen Z and millennial audiences thro
According to Campaign US, Autotrader is launching its fifth campaign featuring SNL veteran Kenan Thompson to emphasize the simplicity of its digital purchasing platform. The marketplace is leaning into Thompson’s improvisational skills to reach Gen Z and millennial audiences thro