Visa Links World Cup Tap-In Goals to 12 Percent Rise in Contactless Payments

By Campaign US · Campaign US · 2026-07-23

According to reporting from Campaign US, Visa achieved double-digit growth in tap-to-pay usage by aligning its World Cup marketing with specific match-day behaviors. North America CMO Kyndra Russell explained that the brand transitioned from traditional sponsorship to a real-time

According to reporting from Campaign US, Visa achieved double-digit growth in tap-to-pay usage by aligning its World Cup marketing with specific match-day behaviors. North America CMO Kyndra Russell explained that the brand transitioned from traditional sponsorship to a real-time