Maker’s Mark Defies Bourbon Slump Through High Altitude and Targeted Cultural Partnerships

By Campaign US · Campaign US · 2026-07-20

According to Campaign US, Maker’s Mark is combatting a cooling bourbon market by investing in high-effort activations and niche audience segments. The distillery recently hosted a pop-up bar at the top of Aspen Mountain, reaching influencers and food enthusiasts at an elevation o

According to Campaign US, Maker’s Mark is combatting a cooling bourbon market by investing in high-effort activations and niche audience segments. The distillery recently hosted a pop-up bar at the top of Aspen Mountain, reaching influencers and food enthusiasts at an elevation o