White Claw Parent Consolidates Global Media Under UM to Drive RTD Expansion

By Campaign US · Campaign US · 2026-07-27

Mark Anthony Brands International is shifting its global media strategy by appointing UM as its agency of record for major markets including the U.S. and U.K. According to Campaign US, the alcohol beverage producer is moving away from a split-agency model previously shared with H

Mark Anthony Brands International is shifting its global media strategy by appointing UM as its agency of record for major markets including the U.S. and U.K. According to Campaign US, the alcohol beverage producer is moving away from a split-agency model previously shared with H