PlusOne Expands Into Ulta Beauty as Intimate Care Shifts to Premium Retail

By Claire McCormack · Beauty Independent · 2026-07-28

According to Beauty Independent, PlusOne is launching fifteen of its pleasure and wellness products on Ulta’s digital platform today before expanding to 1,300 physical locations in August. The Beacon Wellness Brands-owned company plans to position lubricants and vibrators alongsi

According to Beauty Independent, PlusOne is launching fifteen of its pleasure and wellness products on Ulta’s digital platform today before expanding to 1,300 physical locations in August. The Beacon Wellness Brands-owned company plans to position lubricants and vibrators alongsi