Fragrance Brands Pivot to Savory Notes as Tomato and Beet Scents Gain Market Share

By Elizabeth Gulino · Allure · 2026-07-29

Allure reports that perfume houses are increasingly centering garden vegetables like green tomato, rhubarb, and beetroot as primary fragrance notes rather than background accents. This shift toward savory profiles reflects a growing consumer appetite for complex, earthy alternati

Allure reports that perfume houses are increasingly centering garden vegetables like green tomato, rhubarb, and beetroot as primary fragrance notes rather than background accents. This shift toward savory profiles reflects a growing consumer appetite for complex, earthy alternati