Scripps Sports and Alexis Ohanian Redefine Fan Engagement Through Direct Access

By Melissa Ward · Adweek · 2026-07-20

Adweek reports that the rise of women's sports is forcing a shift away from traditional broadcast models toward community-led growth. By prioritizing reach through the ION network and digital platforms over exclusive but limited rights deals, leagues are building deeper connectio

Adweek reports that the rise of women's sports is forcing a shift away from traditional broadcast models toward community-led growth. By prioritizing reach through the ION network and digital platforms over exclusive but limited rights deals, leagues are building deeper connectio