Coca-Cola Visual Identity Update Sparks Consumer Backlash Over Font Similarities

By Robert Klara · Adweek · 2026-07-24

According to reporting from Adweek, Coca-Cola is facing significant public criticism following the introduction of a new slab serif typeface designed by JKR. While intended as a secondary element to the brand's iconic script, social media users quickly pointed out a perceived res

According to reporting from Adweek, Coca-Cola is facing significant public criticism following the introduction of a new slab serif typeface designed by JKR. While intended as a secondary element to the brand's iconic script, social media users quickly pointed out a perceived res