MS NOW Defies Industry Slump with Double Digit Primetime Growth

By mmwachiro · Adweek · 2026-07-20

Adweek reports that MS NOW emerged as the sole cable news winner during the week of July 6, securing growth in both total viewership and the key 25-54 demographic. While major rivals Fox News and CNN saw their numbers retreat after the Independence Day holiday, MS NOW capitalized

Adweek reports that MS NOW emerged as the sole cable news winner during the week of July 6, securing growth in both total viewership and the key 25-54 demographic. While major rivals Fox News and CNN saw their numbers retreat after the Independence Day holiday, MS NOW capitalized