Samsung Integrates Galaxy Z Fold 8 Into the Marvel Cinematic Universe

By Imogen Watson · Adweek · 2026-07-22

Samsung is debuting its latest series of foldable devices through a narrative-driven collaboration with Sony Pictures centered on the Spider-Man franchise. Adweek reports that the campaign features an original story where the Galaxy Z Fold 8 is positioned as a rugged tool capable

Samsung is debuting its latest series of foldable devices through a narrative-driven collaboration with Sony Pictures centered on the Spider-Man franchise. Adweek reports that the campaign features an original story where the Galaxy Z Fold 8 is positioned as a rugged tool capable