Michelob Ultra Closes the Tab on Lionel Messi’s Two-Decade World Cup Legacy

By Brittaney Kiefer · Adweek · 2026-07-20

According to reporting from Adweek, Michelob Ultra launched a new campaign titled Tab Closed to coincide with the conclusion of the 2026 FIFA World Cup. The creative, developed by Wieden+Kennedy New York, utilizes a bar receipt format to quantify the superstar’s career accolades

According to reporting from Adweek, Michelob Ultra launched a new campaign titled Tab Closed to coincide with the conclusion of the 2026 FIFA World Cup. The creative, developed by Wieden+Kennedy New York, utilizes a bar receipt format to quantify the superstar’s career accolades