Goodles CEO Jen Zeszut Challenges CPG Giants With Creative Risk Taking

By Eva Kis · Adweek · 2026-07-21

According to reporting from Adweek, founder Jen Zeszut is disrupting the long-stagnant pasta category by prioritizing flavor and unconventional branding over traditional health marketing. The startup scaled its retail presence and consumer following by bypassing standard agency m

According to reporting from Adweek, founder Jen Zeszut is disrupting the long-stagnant pasta category by prioritizing flavor and unconventional branding over traditional health marketing. The startup scaled its retail presence and consumer following by bypassing standard agency m