Dick’s Sporting Goods Integrates Adobe and LiveRamp to Scale Retail Media Personalization

By Alison Weissbrot · Adweek · 2026-07-27

According to reporting from Adweek, Dick’s Sporting Goods is combining its existing data and creative stacks to move beyond basic audience targeting. By linking Adobe’s creative software with LiveRamp’s data infrastructure, the retailer intends to help brand partners generate sur

According to reporting from Adweek, Dick’s Sporting Goods is combining its existing data and creative stacks to move beyond basic audience targeting. By linking Adobe’s creative software with LiveRamp’s data infrastructure, the retailer intends to help brand partners generate sur