Victoria Beckham Beauty Transforms Nolita Coffee Shop Into Fragrance Activation

By Kaleigh Werner · WWD Beauty · 2026-07-16

According to reporting from WWD Beauty, Victoria Beckham Beauty has launched an immersive retail experience at Manhattan’s Caffe Paradiso to promote its Portofino ’97 eau de parfum. The temporary installation allows visitors to explore the scent’s narrative through themed beverag

According to reporting from WWD Beauty, Victoria Beckham Beauty has launched an immersive retail experience at Manhattan’s Caffe Paradiso to promote its Portofino ’97 eau de parfum. The temporary installation allows visitors to explore the scent’s narrative through themed beverag