Gregg Renfrew Targets Gen Z With Beecee Launch After Buying Back Intellectual Material

By Lexy Lebsack · Glossy Beauty · 2026-07-16

According to Glossy Beauty, the founder of the now-shuttered Beautycounter is returning to the market on September 1 with a new brand concept named Beecee. This venture specifically targets consumers between the ages of 14 and 30 with a direct-to-consumer lineup featuring skin ba

According to Glossy Beauty, the founder of the now-shuttered Beautycounter is returning to the market on September 1 with a new brand concept named Beecee. This venture specifically targets consumers between the ages of 14 and 30 with a direct-to-consumer lineup featuring skin ba