Scandi Bob Emerges as Summer’s Leading Low-Maintenance Hair Trend

By Audrey Noble · Vogue Beauty · 2026-07-16

According to Vogue Beauty, the minimalist Scandinavian aesthetic is moving from fashion into hair salons through a blunt, collarbone-grazing cut. The style prioritizes structural precision over heavy layering, allowing wearers to maintain a polished look without daily heat stylin