Sol de Janeiro Targets Male Demographic With New Cheiroso Cologne Mist Collection

By Noor Lobad · WWD Beauty · 2026-07-10

According to reporting by WWD Beauty, Sol de Janeiro is moving beyond its traditional female-focused audience by launching a dedicated men's fragrance line. The L’Occitane-owned brand is debuting two cologne mists, priced at $26 each, which will initially be sold through Sephora

According to reporting by WWD Beauty, Sol de Janeiro is moving beyond its traditional female-focused audience by launching a dedicated men's fragrance line. The L’Occitane-owned brand is debuting two cologne mists, priced at $26 each, which will initially be sold through Sephora