Rabanne Targets Gen Z Intensity With 1 Million Black Fragrance Launch

By Jweil2 · WWD Beauty · 2026-06-30

As reported by WWD Beauty, newly appointed president Renaud de Lesquen is steering Rabanne through a strategic pivot to re-energize its stagnant beauty business. The centerpiece of this growth plan is a modern iteration of its best-selling men's scent, designed to swap traditiona

As reported by WWD Beauty, newly appointed president Renaud de Lesquen is steering Rabanne through a strategic pivot to re-energize its stagnant beauty business. The centerpiece of this growth plan is a modern iteration of its best-selling men's scent, designed to swap traditiona