Avenir Collective Acquires Wrinkles Schminkles in Shift From Amazon Aggregator Model

By Erica La Sala · Beauty Independent · 2026-06-29

Beauty Independent reports that Olsam Group has officially rebranded as Avenir Collective while completing the acquisition of Australian skincare brand Wrinkles Schminkles. The transaction marks a strategic pivot for the former London-based Amazon aggregator, which is now focusin

Beauty Independent reports that Olsam Group has officially rebranded as Avenir Collective while completing the acquisition of Australian skincare brand Wrinkles Schminkles. The transaction marks a strategic pivot for the former London-based Amazon aggregator, which is now focusin