Claire’s Teams With YouTube Star Lana Rae to Capture Gen Alpha Through Creator Commerce

By Zofia Zwieglinska · Glossy Beauty · 2026-06-25

Glossy Beauty reports that Claire’s is launching an exclusive 45-piece collection featuring beauty and accessories by digital creator Lana Rae. The partnership targets a younger demographic by merging physical retail across 866 stores with digital engagement on platforms like Rob

Glossy Beauty reports that Claire’s is launching an exclusive 45-piece collection featuring beauty and accessories by digital creator Lana Rae. The partnership targets a younger demographic by merging physical retail across 866 stores with digital engagement on platforms like Rob