L’Oréal Professionnel Links High Fashion Backstage to Social Commerce

By Jweil2 · WWD Beauty · 2026-10-02

According to WWD Beauty, L’Oréal Professionnel is intensifying its presence at Paris Fashion Week by establishing a dedicated transformation hub for influencers and celebrities. The brand is utilizing runway partnerships with designers like Mugler and Courrèges to test high-perfo

According to WWD Beauty, L’Oréal Professionnel is intensifying its presence at Paris Fashion Week by establishing a dedicated transformation hub for influencers and celebrities. The brand is utilizing runway partnerships with designers like Mugler and Courrèges to test high-perfo