Deciem Scales Premium Skincare With NIOD Expansion Into Sephora Stores

By Polly Blitzer · Beauty Independent · 2026-10-05

Beauty Independent reports that Deciem is positioning its high-end NIOD brand as the next major growth engine following the massive success of The Ordinary. After launching in 200 Sephora locations across North America this August, the science-focused label saw sales jump more th

Beauty Independent reports that Deciem is positioning its high-end NIOD brand as the next major growth engine following the massive success of The Ordinary. After launching in 200 Sephora locations across North America this August, the science-focused label saw sales jump more th