Song Of Skin Transitions From Social Viral Success To Physical Flagship In SoHo

By Ryma Chikhoune · WWD Beauty · 2026-10-05

According to WWD Beauty, Kelley Liu is parlaying her massive social media following into a permanent brick-and-mortar presence for her K-beauty retail venture. The business, which started with just $3,000, is scaling its physical footprint following high-earning pop-up events in

According to WWD Beauty, Kelley Liu is parlaying her massive social media following into a permanent brick-and-mortar presence for her K-beauty retail venture. The business, which started with just $3,000, is scaling its physical footprint following high-earning pop-up events in