Neutrogena Targets Gen Z With Science-Led Campaign and Retinol Innovation

By Kaleigh Werner · WWD Beauty · 2026-07-15

Neutrogena Targets Gen Z With Science-Led Campaign and Retinol Innovation

According to reporting from WWD Beauty, the heritage skincare brand is launching a communications platform designed to counter social media misinformation through expert-backed data. To anchor this initiative, the company is introducing a new retinol cream featuring patented rele

According to reporting from WWD Beauty, the heritage skincare brand is launching a communications platform designed to counter social media misinformation through expert-backed data. To anchor this initiative, the company is introducing a new retinol cream featuring patented rele