Rituals Launches 40 Million Euro Store Transformation to Capture Fragrance Market

By Samantha Conti · WWD Beauty · 2026-07-13

According to reporting from WWD Beauty, Rituals Cosmetics is initiating an aggressive 30-day refurbishment of 1,500 international boutiques starting this August. The Amsterdam-based brand plans to invest 40 million euros to modernize its retail footprint, specifically carving out

According to reporting from WWD Beauty, Rituals Cosmetics is initiating an aggressive 30-day refurbishment of 1,500 international boutiques starting this August. The Amsterdam-based brand plans to invest 40 million euros to modernize its retail footprint, specifically carving out