Fable & Mane Recruits Cécile Budge as CEO to Drive Global Scaling and Retail Expansion

By Noor Lobad · WWD Beauty · 2026-10-01

According to WWD Beauty, Ayurvedic hair care brand Fable & Mane has appointed Cécile Budge as its new chief executive. Budge, who previously held leadership roles at Shiseido and P&G Beauty, takes over the top position from cofounder Akash Mehta. The eight-figure brand is simulta

According to WWD Beauty, Ayurvedic hair care brand Fable & Mane has appointed Cécile Budge as its new chief executive. Budge, who previously held leadership roles at Shiseido and P&G Beauty, takes over the top position from cofounder Akash Mehta. The eight-figure brand is simulta